She began to make strong statement in Nigeria’s media industry with her talk show, ‘Moments with Mo.’ But soon, she went for more challenges where she carved a niche for herself in Private Television. Ebony Live TV has since become a reference point for how to depart from the norm and be innovative.
Having put that effort on sound footing, Mo Abudu is delving into a new ground; film making.
The current week has seen lots of stories written about her, along with stars of her newly premiered movie, Fifty: Ireti Doyle, Dakore Egbuson-Akande, Omoni Oboli and Nse Ikpe-Etim. Fifty is directed by Biyi Bandele with Mo Abudu the executive producer.
Fifty had its London Film Festival premiere at the weekend, and critics say the production is Mo Abudu’s quest to showcase African women coming of age, vis a vis aspirations and dilemmas faced by their contemporaries everywhere, while yet navigating traditions and obligations.
Set in Lagos, “ a city of disproportionate and breathtaking contrasts”, Fifty celebrates the pulse and energy of this fast developing metropolis and explores the diversities and complexities of its colourful people through the lenses of its women.
One may appear too much in a haste to begin to consider how Mo will cope in the film industry that is so dynamic. More timely is the hope that she breaks even and get as much as she can from a movie culture that is still below expectation when related to the population.