Sterling Bank PLC has backtracked on an Easter greeting it released but was greeted with outrage.
The bank had used a popular Lagos bread to refer to the resurrection of Jesus.
“Like Agege bread, he rose”
Public criticism has sustained for more than 24-hours forcing the bank to apologise.
A statement signed by the Chief Executive of the bank, Abubakar Suleiman, said the message “was insensitive and failed to consider the very sober nature of the event being commemorated, the resurrection of Jesus Christ.”
“While the message had no malicious intent, there is no place for content that fails to fully account for the feelings of billions of people all over the world.
“Our honest intent was to join our millions of customers in Nigeria and worldwide in celebrating this solemn event, but our execution fell short on this occasion.
“Our policies are clear on what constitutes acceptable customer communication, and this message should not have been released to our customers.
“On this occasion, our editorial processes fell short of our policy standards.
“As a responsible institution, we immediately withdrew the offensive material and initiated a review of the circumstances that led to this failure.
“We will further sensitize our workforce to ensure this unfortunate lapse in judgement never repeats itself,” the bank said.